"airdrop"

Firstly, one of the most exciting aspects of Web3 is how it promises ownership, not just participation. In traditional Web2 platforms, users are often content creators but have little control over their work once it's uploaded — platform algorithms, content policies, and monetization rules are opaque. Crypto, NFTs, and smart contracts shift that balance. Artists can encode royalties directly into their NFTs, creators can launch tokens to reward community engagement, or distribute governance tokens so the audience has a voice in future direction. This ownership economy changes not only incentives but also relationships between creators and their communities.