"Is an account that combines community spirit and usefulness. It's about interactivity, real rewards for activity"

Game and reward component. Uses gamification elements — “high quality tweets = higher points = massive rewards” — this motivates to be active and think about the quality of content Content with a purpose. You constantly see posts that are not just “something for activity”, but with insights: participation in projects like Mindshare Pre-Mine, attention to ensuring that the user’s “voice” really brings rewards