"Only came across this profile on Ethos but content looks good"

Creators like Tobi are no doubt pillars within a niche in web3 The content itself isn't too differentiated from other creators that write about airdrops but its intentionally designed this way. I'd recommend any builders to follow a few of these profiles as it helps you stay in tune with what is received positively in the space to identify future trends. Of course the above is assuming the content is not endorsed but organic.