"A force"

EJR is a force multiplier in Web3, a strategist with deep roots in brand, culture, and community. With over 33 launches under his belt and a background as a Fortune 500 exec, he bridges the precision of corporate discipline with the raw energy of the degen frontier. As Co-Founder of Archetype, AC Blokes, BigP00l, and Alpha Type, his fingerprint is on some of the space’s most culturally resonant and well-executed projects. But what truly stands out is his instinct, the kind of sharp, real-time judgment that can’t be taught. Whether it’s calling early alpha or crafting narratives that stick, EJR doesn’t just keep pace with the space, he helps set it.